Public Relations: Where It Began
Posted by: admin in Business, politics, tags: politics, public relationsSomeone recently asked me about Public Relations and where it began. In one way or another, Public Relations has been around since the beginning of time. But, who actually set the standards?
President Wilson actually set the foundation for public relations, by addressing issues and bringing out the point that building resources could strengthen the system. This later led people to see that knowledge held the power that officials needed to produce a strong public relations and orderly system.
In-spite of these facts however, many high-nosed officials think that being in office creates the power. This is why we see so much distortion, confusion, swindles and downright corrupt actions that cause the people harm.
Public relations is about serving the people, supplying the knowledge they seek. Yet many companies [and most especially, Governments] forget this basic concept, using public relations as a means to boost their own needs.
Good public relations therefore, must start with and focus on your audience’s needs, not those of your business. In the end, your business needs ARE what your audience is focused on and seeks to accomplish. The greatest value of your business is your audience, without them it would not exist.
- Learn your audience’s needs
- Serve the needs of your audience
- Empower your audience with knowledge
- Address individual issues with facts
- Earn their trust through earnest effort
- Recommend, Suggest, Offer Advice
- Present choices with proven methods
- Give them the latitude to make their own decisions
- Include THEIR needs when making your own decisions
- Remember their needs are YOUR needs
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